Public Information Campaigns & Opinion Research: A Handbook For The Student & Practitioner Hans-Dieter Klingemann

ISBN: 9780761964322

Published: February 5th 2002

Paperback

194 pages


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Public Information Campaigns & Opinion Research: A Handbook For The Student & Practitioner  by  Hans-Dieter Klingemann

Public Information Campaigns & Opinion Research: A Handbook For The Student & Practitioner by Hans-Dieter Klingemann
February 5th 2002 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 194 pages | ISBN: 9780761964322 | 9.50 Mb

Political modernization via the advent of mass communications has served to produce unprecedented levels of communication skills between executive, legislative and administrative elites and modern citizens. This Handbook draws on multidisciplinaryMorePolitical modernization via the advent of mass communications has served to produce unprecedented levels of communication skills between executive, legislative and administrative elites and modern citizens.

This Handbook draws on multidisciplinary insights and the experiences of campaign practitioners to provide a comprehensive guide to planning, implementing and measuring public information and communication campaigns using survey research.Part 1 outlines the basic theoretical approaches. Parts 2 draws on examples of national campaigns and Part 3 shifts the focus to international campaigns. In each instance different cases are used to illustrate methods of research, the role of different actors like,



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