Bigger Than the Widget: Building Meaningful Customer Relationships Going Beyond Your Product by Jeffrey W. Taylor

ISBN: 9781105030635

Published: November 14th 2011

Hardcover

128 pages


Description

Bigger Than the Widget: Building Meaningful Customer Relationships  by  Going Beyond Your Product by Jeffrey W. Taylor

Bigger Than the Widget: Building Meaningful Customer Relationships by Going Beyond Your Product by Jeffrey W. Taylor
November 14th 2011 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 128 pages | ISBN: 9781105030635 | 4.37 Mb

The world has changed. Companies can no longer be dependent on their products and services to build meaningful and sustainable customer relationships. They need to be bigger...Bigger Than The Widget. This book is just a widget. To be bigger it has toMoreThe world has changed. Companies can no longer be dependent on their products and services to build meaningful and sustainable customer relationships.

They need to be bigger...Bigger Than The Widget. This book is just a widget. To be bigger it has to be more than the words. All proceeds from the sale of the book will go to The V Foundation for Cancer Research. We can make a difference, even if it is just one widget at a time



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