Global Media Economics-98 Alan Albarran

ISBN: 9780813826905

Published: June 30th 1998

Hardcover

360 pages


Description

Global Media Economics-98  by  Alan Albarran

Global Media Economics-98 by Alan Albarran
June 30th 1998 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 360 pages | ISBN: 9780813826905 | 10.37 Mb

As anyone following the fortunes of the likes of ABC and Disney, Ted Turner and Rupert Murdoch, and Times-Warner Communications can easily see, the media are not just big news. They are big business. This book taps into the exploding internationalMoreAs anyone following the fortunes of the likes of ABC and Disney, Ted Turner and Rupert Murdoch, and Times-Warner Communications can easily see, the media are not just big news. They are big business. This book taps into the exploding international marketplace for media companies, exploring the mergers and acquisitions, the impact of technology, and the implications of changing regulatory policies and a growing world economy that are the most salient features of this turbulent scene.The contributors to this volume take us around the world -- from Nigeria to Singapore to Spain -- to give us up-to-the-minute reports on how media, political, and economic issues intersect in various ways in different countries.

Their essays, combined with a full account of domestic media economics, provide a comprehensive sense of the macro and microeconomic realities of the media around the globe. Written by international experts and comprising a number of perspectives, this new and unique collection will be an indispensable source of information about media economics and international communication when they matter more than ever.



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